1.4 General Site Quality

People come back to quality. If your site looks sloppy you can kiss goodbye to return visits.

1.4.1 組み込みの検索を改善する

The built in search isn’t particularly good. これについての私のアドバイスは、指定されたものと全く同じである ヨーストShow results by relevance not date, show an appropriate excerpt, show more results per page and offer typo correction. These can all be achieved with the plugins recommended on the Yoast article

1.4.2 リンク切れを避ける

Broken links are annoying. They’ll also knock your search engine ranking. それを避けるために、, 使用 リンク切れチェッカー プラグイン. 加えて, to save any future hassle if you change your domain name or your permalink structure – 使用 RB内部リンク 内部サイトリンクのための. This also makes it possible to apply a styling to internal links that is different from styling applied to external links. Using such styling is also user-friendlymaking it possible to see instantly if a link is going to an external site.

1.4.3 Provide content ratings

Content ratings help reduce the chance that your site is blocked by parental security settings. 平等に, if any of your content is unsuitable for some audiences, the ratings will protect those audiences. It is simply good practice. 私が聞いたことがある, but haven’t been able to confirm, that content ratings can be beneficial for your search engine ranking too. The best way of doing this is via a PICS.RDFファイル, むしろヘッダー内のメタエントリより. This will also avoid any invalid code problems, それが必要な場合を除き、データがロードされるのを防ぐ, saving bandwidth. There is an excellent guide to this at SixRevisions. See these content rating sites for more information: ICRA, RSAC, SafeSurfWebUrbia.

1.4.4 Paginate long posts

本当に長い記事やページが読みにくくている, and losing your place is common. Paginating your longer articles improves readability, is better for この, や広告を配置するより多くの場所を提供しています. 簡単なコードを挿入 <!–nextpage–>

1.4.5 Provide a contact method

人々が連絡を取ることができるようにしたい, so it’s important to provide a quick and easy method. Unfortunately because of e-mail being harvested for spam, just providing an e-mail address is not recommended. I suggest providing a dedicated page with a contact form. This functionality can easily be added with the Contact Form 7 プラグイン. I also advise providing a vCard, だけあなたのマイクロフォーマットの一部として.

1.4.6 Use appropriate categories and tags

Including appropriate tags in your posts improves your listing on blog directories like technorati. It also makes it much easier for visitors to find related posts. Using categories also makes navigation easier for visitors. Both tags and categories can contribute to your この.

1.4.7 つづり, Punctuation & 文法

Poor writing is harder to read and undermines your credibility. This is bad news for multiple reasons. Users are less likely to trust your content, サイト上に残留しにくくなる, 戻ることとなりにくい. Google have already said that there is a strong correlation between sites with high quality SPG, and ranking. Everyone makes the occasional mistake so I recommend using the after the deadline プラグイン.

1.4.8 Create an ‘About’ ページ

Your readers want to know a bit about you. A personal feel is more likely to get people back for return visits. Being open about who you are also helps your credibility. You can also use the about page to provide information about or links to copyright information, your privacy policy, 著者アーカイブ, およびその他の方針 (例えば. comments and advertising) 我々は上のここにあるように DIY メディアホーム.

1.4.9 イメージとスタイルを使用してください

No-one likes seeing pages full of text. 一部の画像を取得, illustrations and colour on your pages. Set yourself the target of having at least 1 image associated with every post. For more thoughts about images see section 2.1.2. You can also apply styles to external links and use headings to break up blocks of text. 動画 (セクションを参照してください 2.1.3) また、物事を明るくします.

1.4.10 Be authoritative and credible

If you are thorough, clear and confident in what you say, your readers are more likely to have confidence that you know what you are talking about. Whilst you should avoid coming across as arrogant, it is equally important not to appear to be providing a poorly thought through piece or not having conviction. Where possible enhance your credibility by providing reference links to sources (セクションを参照してください 1.4.11). Whilst many of your readers may be happy to just accept whatever they hear, many of them will becriticalreaders. These readers will assess what you say and if they find it not credible they will be less likely to return. Where possible you should enhance your credibility by supporting your assertions in the following ways

  • Self-evident statements: These are statements that noreasonableperson would be likely to dispute
  • Subjective statements: These are statements about you, your experiences, 自分の信念など.
  • Supported statements: These are statements that you support by providing references to other credible sources (セクションを参照してください 1.4.11). This is easy onlinesimply include links to other credible experts. In this article for example there are frequent links to external resources.
  • Self-supported statements: These are statements that you support by providing your own evidence. Be as open and clear as possible with any evidence that you present.

ノート: I have paraphrased these statements based on the chapterReliability, validity and credibilityby Dr. Jスカイフ, found on pages 58-72 で “Doing educational researchby Dr C. Opie.

1.4.11 Credit your sources with links

あなたが別のサイトからアイデアを得た場合, especially if it’s from another Blogger then say so. それが原因である信用を与える, and you can expect others to do likewise, increasing the number of incoming links. If you just copy others work without adding much value you are likely to get blacklisted by other bloggers. If you do provide proper links it puts you in a position to confidently challenge any claim of plagiarism.

1.4.12 Don’t use www

ほとんどのサイトは、まだ名前の先頭にWWWを使用. This is pointless, it lengthens the address and adds nothing. あなたのサイトは常に、WWWの有無にかかわらず要求を受け入れる必要があります, but it is better to host your site primarily without the www, and redirect the www requests to the www-less version. このサイトはDIYMediaHome.orgであることがわかります, いないwww.DIYMediaHome.org. Reducing the length of the address of articles also reduces the chance that e-mailed links will get broken by a line wrap (見る 2.2.4). I personally think non www sites stand out better in google search results too.

1.4.13 ドットコムを取得

You may not want a .com domainbut some of your visitors may not remember you TLD and just type in your-site-name.com regardless. You don’t want a domain troll grabbing the .com and stealing your traffic, so if you choose to have a non-dot-com domain then buy the .com as well and redirect it. Just like we have.

1.4.14 Create a favicon

Just about every popular site has one, and wordpress includes one, but you should customise it. あなたは16x16pxでPNGまたはICOファイルが必要. Icons with alpha transparency look better if you can create one. The free utility IcoFX (on our downloads page) may prove useful. Include a meta line in the header to specify your favicon if your theme doesn’t offer a way to set it. ファイルfavicon.icoをやfavicon.png名前を付け、Webルートに入れて. Add the following code to your header <リンクREL =”アイコン” タイプ=”image/png” HREF =”HTTP://your.domain/favicon.png”>

また、Appleデバイスのアイコンを提供することができます, which should be rectangular and 57x57px. Reference it with the code <リンクREL =”apple-touch-icon” HREF =”path-to-your-apple-icon.png” />. You can also use .ico or .gif formats for the Apple icon.

1.4.15 テーブル

Only use tables where they’re neededfor tabulated data, never for page structure. Make sure you use the full features of tables properly. You should usually include headings with <NS> タグ, あなたがにあなたのテーブルを分割することもできます <THEAD> <TBODY> と <TFOOT> sections too. Also consider adding a script to enable your reader to manipulate your tables, 例えば. sort them by the data in various columns if this is appropriate. 最後に – consider how your tables are presentedit can be easier to read the content of tables where alternative rows are different shades.

1.4.16 セマンティック HTMLの

使用 HTMLの 適切に. 例えば, start by including <頭字語>, <略称> と <DFN> tags to define words and to explain what all those abbreviations and TLA‘s mean. This is good for your readers and search engines. If you are happy delving into HTMLの then see section 1.1.5 セマンティックの詳細について HTMLの. If you’re too lazy to manually insert acronym tags you can use the 頭字語 2 plugin to do it for you. W3Schools has a helpful summary of the most useful semantic tags and Joost de Valk (ヨースト·オブ·フェイム) has written an excellent article with more information on using semantic HTMLの 適切に.

1.4.17 humans.txtファイルを使用する

Rather than embedding a lot of code with credits and details of contributors or authors of your site in the main code, put it in a humans.txt and reference this in the header of your site. For more information see the guide on SixRevisions.

1.4.18 Locate yourself

Keep things personal by locating yourself on google maps. This is especially important if you are a business, あなたがいない場合であっても、それはやる価値あり. To do this create a Geo.kml and Geo.rdf. More information is available at SixRevisions.

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